Unit Award Scheme

78827 COMMUNICATING THROUGH THE MEDIA

In successfully completing this unit, the Learner will have		Evidence needed
acquired an understanding of
1	at least five different methods of communication including press releases, newsletters, posters, radio and television interviews	Summary sheet
2	how to make use of social media, ie facebook and twitter	Summary sheet
3	at least three different occassions when use of communication channels may be needed and which forms of media to use, eg publicising an event, raising awareness, encouraging involvement	Summary sheet
shown knowledge of
4	at least three things to prepare before being interviewed, eg key messages, facts, anticipation of possible questions	Summary sheet
5	at least three things to be aware of during an interview, eg adapting key messages to the question, avoiding being led away from own messages, radio voice techniques	Summary sheet
6	at least five features of a good press release, eg people stories, wildlife, controversy, events, campaigning	Summary sheet
7	at least three 'golden rules' of a press release, eg keep it short, keep it simple, no jargon	Summary sheet
demonstrated the ability to
8	write an effective press release on a subject of choice	Student completed work
9	produce text for a poster or sign to publicise an event.	Student completed work

All outcomes recorded on an AQA Summary Sheet

Approved 16 January 2013Level - Entry Level