Graphic Communication (4203)
Candidates should be introduced to a variety of experiences exploring a range of graphic media, techniques and processes, including both traditional and new technologies.
They should explore relevant images, artefacts and resources relating to a range of Graphic Communication from the past and from recent times, including European and non-European examples which should be integral to the investigating and making process. Responses to these examples must be shown through practical and critical activities which demonstrate the candidates' understanding of different styles, genres and traditions.
Candidates should be aware of the four assessment objectives to be evidenced in the context of the content and skills presented and of the importance of process as well as product.
Candidates should explore drawing for different purposes and needs.
Candidates may use sketchbooks/workbooks/ journals to support their work where appropriate.
Areas of Study
Candidates are required to work in one or more area(s) of Graphic Communication such as those listed below. They may explore overlapping areas and combinations of areas:
- Packaging design
- Communication graphics
- Design for print
- Digital media
- Web Design, Television, Multimedia.
- Lens-based and light-based media: film, animation, video and photography
- New media practices such as computer generated imagery.
Some areas of study may also be relevant to other endorsements; film, animation, video and photography methods within Graphic Communication are usually employed to meet the requirements of a given brief and its associated requirements.
Candidates are required to integrate critical, practical and theoretical study in Graphic Communication that encourages direct engagement with original work and practice. Where direct engagement may not be possible, the expectation is that work should include appropriate and explicit critical study.
Candidates will be expected to demonstrate practical skills in the context of specific chosen areas of study or any combined areas of study.
Skills and Techniques
Candidates will be expected to demonstrate skills and techniques in the context of their chosen area(s) within Graphic Communication:
- showing an awareness of meaning, function, style and scale in relation to their chosen area(s) of Graphic Communication
- making an appropriate use of colour, line, tone, shape and form in their work
- interpreting a brief and working within its constraints, and/or responding to an idea, concept or issue
- displaying an appreciation of appropriate uses of typography (including hand lettering, calligraphy and graffiti), signs and symbols
- showing an awareness of a variety of materials, techniques and genres within their chosen area(s) of Graphic Communication
- being aware of the intended audience or purpose of their chosen area(s) of Graphic Communication
- providing evidence of the use of safe working practices.
Knowledge and Understanding
Candidates will be expected to show knowledge and understanding of:
- how ideas, feelings and meanings are conveyed and interpreted in images, artefacts and products in their chosen area(s) of study within Graphic Communication
- a range of art, craft and design processes including two and/or three-dimensions and traditional and new media and technologies
- how images, artefacts and products relate to social, historical, vocational and cultural contexts
- a variety of approaches, methods and intentions of contemporary and historical artists, craftspeople and designers from different cultures and their contribution to continuity and change in society in their chosen area(s) of study within Graphic Communication
- a working vocabulary and knowledge of specialist terms relevant to their chosen area(s) of study within Graphic Communication.