Unit Award Scheme

116325 BUSINESS STUDIES: BRANDS AND MARKETING

In successfully completing this unit, the Learner will have		Evidence needed
shown knowledge of
1	the main reasons companies have slogans and logos as part of their branding	Summary sheet
2	the four Ps model of marketing, ie promoting, product, price and place	Summary sheet
demonstrated the ability to
3	use at least three slides in PowerPoint to present key information about the products and history of a chosen brand	Student completed work
experienced
4	carrying out simple market research activities, eg tally charts of product preferences, on the potential gaps in a given market.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 27 November 2021Level - Entry Level