Unit Award Scheme

KS1404 BUSINESS STUDIES: MARKETING MIX

In successfully completing this unit, the Learner will have		Evidence needed
demonstrated the ability to
1	explain what is meant by the term 'the marketing mix'	Student completed work
2	choose a particular business and explain why it is located where it is	Student completed work
3	list the types of products sold by the business and the customers targeted	Student completed work
4	explain the types of promotion the business uses, eg newspaper advertisement	Student completed work
5	explain how the firm prices a product to make a profit.	Student completed work

All outcomes recorded on an AQA Summary Sheet

Approved 25 June 1998Level - Entry Level