- What are business aims and objectives
- Purpose of setting objectives
- Role of objectives in running a business
- Changing objectives
- Use of objectives in judging success
|
Students should be able to:
- understand the main aims and objectives for businesses: survival, profit
maximisation, growth (domestic and international), market share,
customer satisfaction, social and ethical objectives and
shareholder value
- understand the role of objectives in running a business
- understand how and why the objectives set will differ between businesses (reasons
include the size of the business, level of competition faced and
type of business (not-for-profit organisations))
- understand how and why the objectives set may change as businesses evolve. Students
should consider how the objectives of larger more established
businesses might differ from smaller start-up businesses, eg
becoming the dominant business in the market, international
expansion, increasing shareholder value and ethical and
environmental considerations
- understand the success of a business can be measured in other ways than profit.
|
