AQA Unlocking Potential

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Nominations for AQA Unlocking Potential 2017/18 have now closed. The judging panel, made up of members of the teaching and mentoring community, have selected the participants for 2017/18.

Thank you to everyone who nominated. Please check back here for details about the next nominations period.

AQA Unlocking Potential is run jointly with the Dame Kelly Holmes Trust. The programme motivates and inspires young people aged between 14 and 19 by providing them with eight months of dedicated support from high achieving athletes. As well as receiving in-depth mentoring, the young people plan and deliver a social action project in their local community.

Our programme is not aimed at developing the potential of future sports stars, but at any young person who needs an inspirational helping hand.

What's UP?

The AQA Unlocking Potential programme aims to bring out the best in young people so that they can achieve their goals.

It takes a special group of participants on a personal journey that:

  • develops their skills and knowledge
  • increases their confidence, self-belief and motivation
  • raises their aspirations and encourages them to aim high in life.

The programme brings together young people and athlete mentors. They work in groups and one-to-one sessions over eight months to plan and deliver a social action project which benefits their local community. The young people receive dedicated support from inspiring role models, and the mentors have an opportunity to pass on how they have overcome challenges and succeeded in life.

The programme aims to motivate and inspire young people to discover and develop their strengths and to make the most of their potential, whatever direction that takes them in. The Trust's team of inspirational athlete mentors include Olympic and Commonwealth Games swimmer Adam Whitehead, Judo Olympian Chloe Cowen and world champion extreme in-line skater, Jenna Downing. The mentors know what it takes to overcome adversity and have the will to succeed not only in sport, but in life too.

For further information, please contact James Bajcer, Dame Kelly Holmes Trust, on 0207 743 8600 or email