3.8 Choosing strategic direction (A-level only)
Strategic direction: choosing which markets to compete in and what products to offer
Content |
Additional information |
|---|---|
Factors influencing which markets to compete in and which products to offer |
Strategic direction to include the Ansoff matrix and value of:
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The reasons for choosing and value of different options for strategic direction |
Strategic positioning: choosing how to compete
Updated
We've made a change to the subject content in the table below. This change affects A-level exams in 2025 onwards. To find out what's changed, read our summary of changes. You can also visit our updated specification.
Content |
Additional information |
|---|---|
How to compete in terms of benefits and price |
Strategic positioning to include:
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Influences on the choice of a positioning strategy |
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The value of different strategic positioning strategies |
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The benefits of having a competitive advantage |
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The difficulties of maintaining a competitive advantage |
Download specification
Teaching from 2023
Teaching from 2015
