Values and behaviours

At AQA we work in an open, supportive and collaborative way to achieve great things.

Our culture is built on a set of values and behaviours, the foundations of which enable us to bring out the best of ourselves and the great work that we do. Together, we:

  • put our customers front and centre
  • work and learn together
  • step up
  • deliver results
  • shape tomorrow

Leadership habits

We encourage every AQA leader to take responsibility for creating the right environment for our people to achieve their potential and be brilliant everyday.

Leading with integrity and authenticity

  • Care authentically for AQA and its people and demonstrate this in everything we do and say
  • Create a safe place that encourages people to challenge and speak with their true voice
  • Model open and honest conversations
  • Be authentic and show vulnerability

Enabling performance, learning and growth

  • Listening more than talking and flex leadership style accordingly
  • Coach and demonstrate belief in people’s capacity for growth
  • Have great ‘growth’ conversations, even the tough ones
  • Learn and grow through self-reflection, 2 humility and feedback

Enabling operational excellence

  • Enhance productivity by reducing unnecessary bureaucracy and confusion
  • Engender a spirit of continuous improvement
  • Foster a culture of accountability and collaboration
  • Create collaborative goals that realise the organisation’s ambitions

Setting vision, direction and providing clarity

  • Articulate a clear purpose that engages the hearts and minds
  • Empower teams to make decisions that will realise our strategy
  • View problems and opportunities with a ‘one AQA’ mindset
  • Build cultural norms by living and celebrating our values