Unit Award Scheme

shown knowledge of

1. at least three different methods of persuasion used to promote an idea, activity, product or service

2. a minimum of two ways advertisers can appeal to a typical target audience for an idea, activity product or service

demonstrated the ability to

3. identify at least two things that make a presentation effective, eg eye contact, tone of voice

4. analyse a given presentation and identify at least two persuasive techniques used.