Unit Award Scheme

114811 BUSINESS STUDIES: MARKETING AND COMMUNICATION

In successfully completing this unit, the Learner will have		Evidence needed
shown knowledge of
1	what a logo is and why it is important to a business	Summary sheet
2	what a slogan is and why it is important to a business	Summary sheet
3	what advertising is and why it is important to a business	Summary sheet
4	what successful marketing is and why it is important to a business	Summary sheet
demonstrated the ability to
5	create a logo for their own company	Student completed work
6	create a slogan for their own company	Student completed work
7	create a poster to promote their own company.	Student completed work

All outcomes recorded on an AQA Summary Sheet

Approved 22 January 2021Level - Entry Level