Unit Award Scheme

demonstrated the ability to

1. research and analyse the effectiveness of a specific music promotion strategy

shown knowledge of

2. at least three types of contemporary music promotion strategies, including social media campaigns, influencer marketing and streaming platform strategies

3. at least two benefits and challenges associated with each of these promotion strategies

experienced

4. participating in a group discussion about the importance of staying updated with music promotion strategies

5. collaborating in a group to research and analyse the effectiveness of a specific music promotion strategy on at least one occasion.