Unit Award Scheme

demonstrated the ability to

1. present a step-by-step process for developing a music promotion strategy

shown knowledge of

2. the key components of an effective music promotion strategy

3. the importance of setting clear goals and defining a target audience in music promotion

4. at least two different promotion channels and their suitability for specific music projects

experienced

5. participating in a group activity to develop a promotion strategy for a hypothetical music artist and presenting it to the class.