115889

SEARCH ENGINE OPTIMISATION FOR BUSINESS

Level: Level Two

In successfully completing this unit, the learner will haveEvidence needed

experienced

1. taking part in a group discussion on what search engine optimisation (SEO) is

Summary sheet

2. taking part in a group discussion on how to use SEO for a small to medium-sized business

Summary sheet

3. taking part in a group discussion on local SEO

Summary sheet

shown knowledge of

4. how a given search engine works, eg Google

Summary sheet

5. what keywords associated with small to medium-sized businesses are used in searches

Student completed work

6. what constitutes useful, quality and relevant content in terms of SEO

Summary sheet

7. how crawl errors, bugs and the speed of a website can impact on SEO

Student completed work

8. at least two examples of high authority websites ideal for link building and local SEO

Summary sheet

demonstrated the ability to

9. identify at least five short or long tail keywords associated with small to medium-sized businesses

Student completed work

10. use an analytical tool or website, eg Google Trends, to find out how often and when the products or services of a given small to medium-sized business are being searched for

Summary sheet

11. use a keyword tool or website, eg Answer The Public, to identify potential content from searchers' questions

Summary sheet

12. create a one-page SEO audit

Student completed work

13. use at least one crawling software program to identify at least two meta titles and descriptions of a business competitor

Summary sheet

14. identify at least three types of content that are relevant for small to medium-sized businesses.

Student completed work

Approved 12 Sep 2021

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