Unit Award Scheme

70858

OFF-LINE MARKETING ON A SHOESTRING

Level: Level Two

In successfully completing this unit, the learner will have	Evidence needed
shown knowledge of 1. at least three reasons why a business needs to communicate with its customers	Student completed work
2. at least five ways in which a business might promote its products or services	Student completed work
3. at least five examples of places where a business might display its advertisements	Student completed work
4. how packaging is used as a means of promotion	Student completed work
5. at least three different types of sales promotions used by local shops	Student completed work
6. at least three different types of advertisement aimed at three different target markets	Student completed work
7. at least five different low cost branding tools that can be used off-line	Student completed work
8. at least four examples of low cost tools off-line to build their business	Student completed work
demonstrated the ability to 9. design a promotional campaign for a product or service of own choice.	Student completed work

Approved 24 Jun 2015

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