AQA Unlocking Potential

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Nominations for AQA Unlocking Potential 2018/19 have now closed.

AQA Unlocking Potential is run jointly with the Dame Kelly Holmes Trust. The programme motivates and inspires young people aged between 11 and 19 by providing them with eight months of dedicated support from high achieving athletes. As well as receiving in-depth mentoring, the young people plan and deliver a social action project in their local community.

Please take a moment to view the short video from our 2017/18 programme.

What is AQA Unlocking Potential?

The AQA Unlocking Potential programme aims to bring out the best in young people so that they can achieve their goals.

It takes a special group of participants on a personal journey that:

  • develops their skills and knowledge
  • increases their confidence, self-belief and motivation
  • raises their aspirations and encourages them to aim high in life.

The programme brings together young people and athlete mentors. They work in groups and one-to-one sessions over eight months to plan and deliver a social action project which benefits their local community. The young people receive dedicated support from inspiring role models, and the mentors have an opportunity to pass on how they have overcome challenges and succeeded in life.

The programme aims to motivate and inspire young people to discover and develop their strengths and to make the most of their potential. The mentors know what it takes to overcome adversity and have the will to succeed not only in sport, but in life too.

For further information, please contact Leigh Hall, Dame Kelly Holmes Trust, on 0203 167 1874 or email