AQA Unlocking Potential

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Nominations for AQA Unlocking Potential 2021 are now open. They will close at 23:59 on 1 November 2020.

Nominations are now open

The nominations window for AQA Unlocking Potential 2021 is open from 5 October until 23:59 on 1 November.

Due to the coronavirus pandemic, the programme will start in January 2021. Further information can be found on the Dame Kelly Holmes Trust website.

Nominate students

What is AQA Unlocking Potential?

The AQA Unlocking Potential programme, run jointly with the Dame Kelly Holmes Trust, aims to bring out the best in young people so that they can achieve their goals.

It takes a special group of participants on a personal journey that:

  • develops their skills and knowledge
  • increases their confidence, self-belief and motivation
  • raises their aspirations and encourages them to aim high in life.

The programme brings together young people and athlete mentors. They work in groups and one-to-one sessions over eight months to plan and deliver a social action project which benefits their local community. The young people receive dedicated support from inspiring role models, and the mentors have an opportunity to pass on how they have overcome challenges and succeeded in life.

The programme aims to motivate and inspire young people to discover and develop their strengths and to make the most of their potential. The mentors know what it takes to overcome adversity and have the will to succeed not only in sport, but in life too.

For further information, email