A-level Business₇₁₃₂

Factors influencing which markets to compete in and which products to offer

Strategic direction to include the Ansoff matrix and value of:

• market penetration
• market development
• new product development
• diversification.

The reasons for choosing and value of different options for strategic direction

How to compete in terms of benefits and price

Strategic positioning to include Porter’s low cost, differentiation and focus strategies.

Influences on the choice of a positioning strategy

The value of different strategic positioning strategies

The benefits of having a competitive advantage

The difficulties of maintaining a competitive advantage