About Us
Helping students and teachers to realise their potential
Deirdre O'Donoghue
Deirdre has over 30 years’ marketing and brand strategy experience in large multinational companies, Nestlé and Mars. She ensured that their strategies aligned with their corporate social responsibilities, including marketing responsibly to children, ensuring the sustainability the firms’ brands, diversity and inclusion. Deirdre has experience transforming business processes across large organisations and has worked in many markets, including Ireland, Switzerland and Ukraine.
Deirdre led a government/industry initiative in Ireland to give young people work experience and career advice. Between 2017 and 2020, she taught marketing strategy to students at Sheffield Hallam University taking an apprentice degree sponsored by Nestlé, giving young people the opportunity to study whilst working. Since 2019 she has been a volunteer with The Prince’s Trust as an advisor to young people in start-up businesses. Deirdre left full-time employment to use her experience to help young people find their path to study and work. She is a Trustee at Basildon Academy and Involve Kent.
Deirdre is the AQA Trustee Sponsor of Safeguarding and a member of the AQA Finance Committee.
